About us

Hi there I'm El and I started Ruby Friday in 2019. The concept of Ruby Friday was born 9 years just after my own Ruby was born. Back then my hobby project was nicknamed "Ruby Sparkle" as she was my little sparkle.  


"Ruby Sparkle" remained just an idea after I returned to work as an IT Support Manager when my maternity leave was over. Two more years went by and I had my second baby but with two small children to look after "Ruby Sparkle" remained on the back burner. 

Fast forward another 6 years and my girls were now both settled at school, life was a bit calmer and I had taken on more responsibilities at work but my heart wasn't in it and the itch was still there....

So after lots of soul searching and long chats with my very supportive husband, I decided what the heck and took the plunge to fulfil my dream of starting my own shop -  Ruby Sparkle became Ruby Friday.

Imagine having a friend who is always available providing you inspirational choices to help you find what is right for you - Ruby Friday is that friend! Here to provide you with simple, stylish pieces accentuating your look and giving #rubyfriyay everyday!

Happy Shopping


El x